Copywriting

Julia is a copywriter at Avalere Health, one of North America’s leading medical marketing agencies. She has experience across both branded and unbranded pharmaceutical advertising, with a specialization in rare autoimmune diseases and chronic conditions.

Her work includes contributions to Shining Through CIDP.com, an unbranded website offering reliable information, helpful tips, and relatable stories for people living with chronic inflammatory demyelinating polyneuropathy (CIDP). From writing copy for a CIDP Awareness Month event to brainstorming reality-style video content to crafting informational—yet conversational—articles, social media posts, banner ads, and more, Julia brings both creativity and precision to the table.

She also played a role as a copywriter in the launch of VYVGART® Hytrulo—the first innovation in CIDP treatment in over 30 years—developing key promotional materials and working on the indication as it expanded.

Julia is passionate about her work, finding it especially rewarding to collaborate with the rare disease community. She is driven by the opportunity to shine a light on their experiences and help connect patients and caregivers to treatments that may transform lives.